The 50 Most Innovative Companies

2009 Rank

2008 Rank

Company

HQ Country

HQ Continent

Stock Returns 2005-08 * (in %)

Revenue Growth 2005-08 ** (in %)

Margin Growth 2005-08 *** (in %)

Known for its Most Innovative (% who think so)

1	1	APPLE	U.S.	North America	5.9	30.4	15.8	Product (47%)
2	2	GOOGLE	U.S.	North America	-9.5	52.6	-8.2	Customer Experience (26%)
3	3	TOYOTA MOTOR	Japan	Asia	-20.7	4.2	-35.9	Process (35%)
4	5	MICROSOFT	U.S.	North America	-8.0	13.5	-1.3	Process (26%)
5	7	NINTENDO	Japan	Asia	36.7	61.1	20.6	Product (48%)
6	12	IBM	U.S.	North America	2.3	4.4	14.3	Process (31%)
7	15	HEWLETT-PACKARD	U.S.	North America	9.1	10.9	31.6	Process (39%)
8	13	RESEARCH IN MOTION	Canada	North America	24.6	74.1	11.2	Product (53%)
9	10	NOKIA	Finland	Europe	-8.3	14.0	-10.3	Product (38%)
10	23	WAL-MART STORES	U.S.	North America	8.0	9.1	-2.1	Process (49%)
11	11	AMAZON.COM	U.S.	North America	2.8	31.2	-4.8	Customer Experience (41%)
12	8	PROCTER & GAMBLE	U.S.	North America	4.5	11.7	2.4	Process (27%)
13	6	TATA GROUP	India	Asia	Private	Private	Private	Product (44%)
14	9	SONY	Japan	Asia	-25.8	3.1	-41.1	Product (40%)
15	19	RELIANCE INDUSTRIES	India	Asia	22.6	28.5	11.9	Business Model (35%)
16	26	SAMSUNG ELECTRONICS	South Korea	Asia	-10.8	10.5	-1.5	Product (41%)
17	4	GENERAL ELECTRIC	U.S.	North America	-19.7	10.1	-12.2	Process (36%)
18	NR	VOLKSWAGEN	Germany	Europe	-14.4	7.1	33.6	Customer Experience (38%)
19	30	MCDONALDS	U.S.	North America	25.8	7.2	9.5	Customer Experience (55%)
20	14	BMW	Germany	Europe	-14.8	6.9	-14.6	Customer Experience (37%)
21	17	WALT DISNEY	U.S.	North America	-0.2	6.4	17.2	Customer Experience (68%)
22	16	HONDA MOTOR	Japan	Asia	-15.4	4.8	-14.6	Product (47%)
23	27	AT&T	U.S.	North America	9.9	41.5	9.7	Product (33%)
24	NR	COCA-COLA	U.S.	North America	6.8	11.4	0.1	Customer Experience (38%)
25	47	VODAFONE	Britain	Europe	8.6	10.2	N/A	Product (25%)
26	NR	INFOSYS	India	Asia	-8.1	32.4	2.0	Process (40%)
27	NR	LG ELECTRONICS	South Korea	Asia	-5.0	9.6	17.0	Product (46%)
28	NR	TELEF?ICA	Spain	Europe	12.2	17.0	-2.0	Business Model (40%)
29	31	DAIMLER	Germany	Europe	-11.9	1.5	39.0	Product (40%)
30	34	VERIZON COMMUNICATIONS	U.S.	North America	10.4	11.9	-1.0	Customer Experience (38%)
31	NR	FORD MOTOR	U.S.	North America	-32.6	-3.3	N/A	Product (36%)
32	35	CISCO SYSTEMS	U.S.	North America	-1.6	14.3	-8.0	Process (27%)
33	48	INTEL	U.S.	North America	-14.3	-1.1	-8.0	Process (35%)
34	28	VIRGIN GROUP	Britain	Europe	Private	Private	Private	Customer Experience (45%)
35	NR	ARCELORMITTAL	Luxembourg	Europe	-6.7	64.4	-18.0	Business Model (63%)
36	40	HSBC HOLDINGS	Britain	Europe	-6.1	20.3	-18.0	Process (32%)
37	42	EXXONMOBIL	U.S.	North America	14.5	8.8	2.0	Process (47%)
38	NR	Switzerland	Europe	4.3	6.5	-14.0	Product (47%)
39	NR	IBERDROLA	Spain	Europe	7.5	54.0	-14.0	Customer Experience (40%)
40	25	FACEBOOK	U.S.	North America	Private	Private	Private	Customer Experience (51%)
41	22	3M	U.S.	North America	-7.2	6.1	-3.0	Product (44%)
42	NR	BANCO SANTANDER	Spain	Europe	-9.3	11.8	2.0	Business Model (37%)
43	45	NIKE	U.S.	North America	7.1	11.5	-4.0	Customer Experience and Product (36% each)
44	NR	JOHNSON & JOHNSON	U.S.	North America	2.4	8.1	1.0	Customer Experience (42%)
45	49	SOUTHWEST AIRLINES	U.S.	North America	-19.2	13.3	-25.0	Customer Experience (45%)
46	NR	LENOVO	China	Asia	-14.2	6.6	4.0	Business Model (35%)
47	NR	JPMORGAN CHASE	U.S.	North America	-4.4	-2.6	N/A	Process (62%)
48	NR	FIAT	Italy	Europe	-13.5	8.5	2.0	Product (30%)
49	24	TARGET	U.S.	North America	-13.5	8.1	2.0	Customer Experience (60%)
50	NR	ROYAL DUTCH SHELL	Netherlands	Europe	4.7	14.3	-8.0	Process (45%)